Shift exhibition 2019
As creative director, I designed the visual identity of the Shift Exhibition. The exhibition represents a shift that students make towards becoming creative professionals.
Visually this is represented with vibrant application of colour gradients and texture to reflect a state of transition. Inspired by kinetic typography, the exhibition logo plays with form and repetition to express transition and change.
Our goal was to attract audiences to the exhibition, and showcase students and their work in a vibrant display.
In collaboration with my cohort, we applied this theme to various digital and print media, including: posters, animations, photography, invitations, a show book, a website, and a social media campaign.
You can visit the website here: www.shiftexhibition2019.com
